The Bold New Normal
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The Bold New Normal community
Lucy Quist, founder of The Bold New Normal

Lucy Quist

Founder, Host & Keynote Speaker

What is The Bold New Normal?

A movement that refuses the old story about Africa.

The bold new normal is a simple, radical idea: Africans everywhere on the continent and across the diaspora building, leading and scaling the solutions Africa needs. Not waiting for change. Creating it, sector by sector, enterprise by enterprise.

Our story
Highlights

Moments worth revisiting

The conversations, voices and people moving us forward.

TBNN Conference Ghana 20242024

TBNN Conference Ghana 2024

The 2024 Bold New Normal (TBNN) Conference convened in Accra, Ghana, centered on driving sustainable economic growth across Africa by transforming leadership, mindset, and industry practices. Theme & Mandate * Theme: "Transforming Mindsets, Creating Leaders of Prosperity" * Focus: Challenging standard sustainability targets (like the SDGs) to aim beyond basic survival toward true, self-directed African economic prosperity. * Convenor: Convened by author and business leader Lucy Quist. Key Speakers & Panelists * Dr. Hephzi Tagoe – Founder, Science Communication & Education * Jewel N. Thompson – Entrepreneurship Lecturer, Ashesi University * Darlington Akogo – Founder & CEO, minoHealth AI Labs * Sidney Hewton – CEO, Koinonia Business Consult * Dzigbordi Kwaku-Dosoo – Executive Coach & Global Speaker * Nyame-Nhyiraba Awura Abena Agyeman – Co-Founder, WEAR Ghana * Cecil Senna Nutakor – Founder & CEO, eCampus LLC Key Actionable Takeaways * Strategic Tools & Mindset: Emphasized developing practical tools, skills, and accelerator systems required to turn high-level vision into actionable market solutions. * Relational Capital: Highlighted building strong networks, positive relationships, and mentorship frameworks to raise community-focused leaders. * Pillars of Prosperity: Explored expanding African-owned enterprises in key sectors—including food security, local manufacturing, contextual healthcare, and intra-African trade. * Language & Cultural Lever: Initiated conversations on using local culture, heritage, and language as strategic assets rather than barriers to growth.

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TBNN Conference 20222022

The Bold New Normal Conference 2022 Recap

The Bold New Normal Conference 2022: Rethinking Opportunity Across Africa and the Diaspora The inaugural 2022 Bold New Normal Conference convened by Lucy Quist, brought together hundreds of in-person and virtual attendees from across Africa and the diaspora with one clear purpose: turning ideas into actionable, long-term economic empowerment. Core Theme and Vision The conference was built around the theme "Rethinking Opportunity: How can we change our mindset to see opportunity and take action towards prosperity?" Its objective was ambitious but grounded: to serve as a continental vehicle for moving Africans from passive survival to intentional prosperity. Rather than accepting traditional development constraints as fixed, the conference challenged attendees to leverage business innovation, strategic partnerships, and diaspora connections to chart a different path forward. Featured Panelists and Leaders The event featured a lineup of entrepreneurs and industry leaders who shared firsthand experience scaling regional ventures, including: - **Charles Ofori Antipem** – CEO, Dext Technology Ltd - **Awurabena Agyeman** – CEO, Wear Ghana Ltd - **Dr. Yaw Bediako** – CEO, Yemaachi Biotech - **Julie Asante-Dartey** – Executive Director, Agri Impact Key Takeaways and Masterclass Insights **An Action-Oriented Mindset** Attendees were pushed to move beyond the standard "talk shop" conference format. Instead of leaving with abstract inspiration, participants walked away with concrete, personal action plans they could implement immediately. Lucy Quist's Masterclass Drawing from her book, *The Bold New Normal*, Lucy Quist led a masterclass centered on practical frameworks. The session taught participants how to structure their businesses, navigate market barriers, and build long-term value chains rather than chasing short-term wins. Diaspora and Ecosystem Engagement A recurring theme throughout the conference was the need to reframe diaspora relationships. Rather than treating diaspora contributions as transactional, one-off gestures, the conference emphasized structuring them as genuine business partnerships built for mutual, long-term value. The Bold New Normal Conference continues to position itself as a platform where ideas meet execution, connecting African entrepreneurs and the diaspora around a shared vision of intentional prosperity

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Media library

The movement, on record

Keynotes, panels and podcast conversations from TBNN's conferences and communities.

The Bold New Normal, by Lucy Quist — book cover
Buy the book

Start where the movement started.

The Bold New Normal, authored by Lucy Quist, is the foundational work that inspired the wider TBNN platform. Its ideas underpin TBNN's call for Africans to reject survival thinking and inherited limitations, and to intentionally create the institutions, enterprises, leadership cultures and opportunities required for shared prosperity.

The TBNN roadmap

Where the movement is heading.

Key phases and milestones on the road to the bold new normal.

  1. Phase 1

    2016-2022

    Inspire

    Lay the foundation for a bold new Africa through thought leadership, the book, and the launch of The Bold New Normal Conference.

  2. Phase 2

    2023-2026

    Expand

    Grow the movement through conferences, conversations, partnerships and a community committed to Africa’s transformation.

  3. Phase 3

    2027

    Governance & Leadership

    A year focused on developing transformative leadership, strengthening institutions and advancing good governance to drive accountability, innovation and sustainable progress across Africa.

  4. Phase 4

    2028+

    Scale

    Back community-built solutions to scale across the continent.

In partnership with

Margins ID GroupStanbic Bank GhanaMTN GhanaTelecel GhanaEcobankPetrosol GhanaCSquared GhanaAshesi UniversityDominion TVSunny FMJoy FMMargins ID GroupStanbic Bank GhanaMTN GhanaTelecel GhanaEcobankPetrosol GhanaCSquared GhanaAshesi UniversityDominion TVSunny FMJoy FM
The invitation

Your bold era starts in the room.

Join thousands of African professionals, founders and creatives redefining what success looks like — on our stages, in our cohorts and on the podcast.